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Reactive typically refers to responding or reacting to a stimulus, event, or situation rather than initiating action proactively. In a reactive state, an individual or organization may be more focused on handling immediate issues as they arise rather than planning or preparing for future challenges. In terms of personality or behavior, someone who is reactive may be more impulsive or emotional in their responses, often reacting based on emotions or external triggers rather than carefully considering their actions. In business or technology, being reactive can refer to responding to customer feedback, market changes, or competition, rather than driving innovation or setting trends. This can lead to being constantly on the defensive rather than taking control of the situation.