They have a strict process for selecting their brand partners and products for the beauty, care and health of you, their customer. They only sell products that are natural or organic. Cosmetic manufacturers that they use must be experts who are as passionate as we are about the beauty and safety of your skin, ethical and sustainability practices, and natural and organic products. They must adhere to their rigorous requirements outlined on our Vendor Information page. Our strict criteria mean that green wash and undesirable synthetic chemicals are edited out whilst focus is on results-driven high-end beauty products. Their selection of the most advanced natural and organic beauty brands in the UAE market proves that the desire to go natural is no longer a compromise on effectiveness or luxury.