GAMA Italy Professional was founded by Mario Gardini in 1969, in the industrial outskirts of Bologna. Since its origin, the company has been synonymous with research and innovation, launching the first-ever professional hair straightener in the world. It has continued to be a trusted brand in the Hair and Beauty Technology sector, thanks to its innovative approach to product design and development. All GAMA products are designed and manufactured based on profound market knowledge, based on 50 years of experience, and ongoing and continuous dialogue with world experts. GAMA’s mission has always been to satisfy even the most demanding professionals, while also catering to the everyday consumer. Its main goal is to make professional salon stylists’ life easier, creating products with the main focus on performance and innovation, but also always keeping in mind the latest industry trends and hair-health. Developing a product together with the stylists means understanding, satisfying, and going beyond all the needs of day-to-day salon activities. The task is tackled using a holistic approach: the staff immerses itself in the professional world to unlock all its needs and secrets, every aspect is important. They then take the know how learnt in salons to the consumer, to ensure they get the most professional experience possible, from the comfort of their own home.